It’s a long-awaited interview that is already worth gold! On March 7, Meghan Markle and Prince Harry will deliver without taboos about their former life with the royal family against Oprah Winfrey. An interview of nearly two hours, in which the revelations already promise to be numerous, if we stick to the first teaser unveiled on Youtube. In it, Archie’s parents, who now live in California, recount their ordeal with the press and the media while they were members of the royal family, notably drawing a parallel with the sad fate of Diana, the mother of Harry. While many viewers eagerly await to discover these secrets in their entirety, the channels do not hesitate to negotiate the broadcast of the interview for impressive sums of money. CBS, the US broadcaster, has agreed to sell broadcast rights to UK channel ITV News for a whopping £ 1 million. It is therefore on ITV, during a special primetime evening that the English will be able to follow this televisual event, on March 8, 24 hours after its first broadcast in the United States, on Sunday evening.
By concluding this deal at 1 million, ITV has managed to win against its competitors but has also drawn the wrath of several viewers and royal experts, who describe this negotiation as “deplorable” and “extremely insensitive. “. They regret that the channel did not take into account the warnings which warned that the broadcast of this explosive interview could have the effect of a “diplomatic bomb”, while Prince Philip has been hospitalized for several weeks. Many are already calling for a boycott.
A golden blow for ITV?
The channels hope to fill their pockets with the broadcast of this interview with Meghan Markle and Prince Harry. ITV intends to recover the money invested in particular through advertising. In the United States, a 30-second ad window would already cost $ 200,000, or around £ 144,000. The British channel has already planned to insert no less than 24 minutes of advertising time. This may not generate £ 1million, but ITV also intends to capitalize on the extensive media coverage they are going to get. It remains to be seen whether the interview will be broadcast on the scheduled dates. In view of the state of health of Elizabeth II’s husband, which does not seem to be getting better, the big bosses of CBS have already mentioned their intention to change the program if it turns out to be too delicate.
Meghan Markle and Prince Harry © Backgrid UK