Kim Kardashian made a big social media announcement regarding the future of KKW Beauty. This is a cosmetics brand founded by the reality TV star in 2017. She had notably announced that KKW Beauty would be offline in August for a complete rebranding. “We will be shutting down the kkwbeauty.com site at midnight on August 1 and coming back to our customers with a brand new brand, with a new, more modern and innovative recipe. Packaged for a new improved and sustainable look. I will,” Kim wrote. . This is an announcement made on Twitter and Instagram.
“We are happy to continue to develop and expand our product line and ultimately to experience it as I have always imagined it”, according to Kim Kardashian. “In addition, my team is working hard to improve the shopping experience for our customers so that they can purchase all categories of beauty and cosmetic products on one website,” she continued.
“We promise we won’t be too long”
In her announcement, she did not mention an exact date for the brand’s return. On this subject, she only said: “We promise that we will not be too long”. Coty, Inc, a New York-based cosmetology conglomerate, also follows up on the announcement.
These two big changes affecting both Kim’s and Kylie Jenner’s businesses leave room for much speculation. Some theories explain that this decision was made as a result of legal issues. Note that it is Forbes Seed Beauté which produces the KKW Beauty and Kylie Cosmetics products.
Kim Kardashian © Backgrid USA