In Paris, the Emmaus movement has launched a beauty branch in collaboration with L’Oréal. In a specialized salon, the most insecure and often isolated people can come to have their hair done and shaved, but above all to discuss in order to rebuild social ties.

The initiative saw the light of day in the summer of 2021. But it was on September 13 that L’Oréal and Emmaüs Solidarité inaugurated a new beauty and well-being space in the 10th arrondissement of Paris in order to support people in a precarious situation. The goal? Give them back a taste for life by working on self-esteem. Located at


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