His face may not ring a bell to you, but he will soon be as famous as that of an international star. At only 16 years old, the American Charli D’Amelio saw her destiny change overnight thanks to TikTok. The most popular personality of the application, the teenager surpassed 100 million subscribers on November 22, 2020. Well over the 43.2 million of Will Smith, the most popular star of the app.
“It’s crazy to think about it,” she told NBC News when she was starting to emerge on TikTok at the end of 2019. I never thought that would happen to me. ” And for good reason, there are still two years, Charli was a high school student like the others, living to the rhythm of her lessons and her outings with friends. Only one thing distinguishes her from her comrades: dancing. Every weekend, she and her mother leave their small suburb of Norwalk, so that the teenager can take competitions in this discipline which has fascinated her since she was 3 years old. Encouraged by her friends, Charli launches out on the social network for fun, without expecting much. One day, however, everything changes.
“I’m not a star. Outside of the app, I have a mundane life”
One of his videos is spotted by the platform and highlighted in the recommendations to users. The key to success for Charli, who suddenly and very quickly gets millions of views. “It was a clip with eight dance steps. I posted it just before I left for the summer camp, explained Charli in March 2020. I started by seeing that I had 90 ‘likes’ … and, before arriving at the course, there were 500,000! ” The Charli machine is launched.
Each of her videos instantly goes viral. In October 2019, her cover of the Renegade choreography boosted her account to new heights. The singer Lizzo or the actors of the series Stranger Things resume the dance movements of the tiktokeuse. “I am not a star, nevertheless wishes to clarify Charli, designated queen of TikTok by the New York Times. Outside of the app, I have a mundane life.” If the young girl herself struggles to understand her success, she and her family are already benefiting from it …
The young American has already released a book, a record, a podcast and took her first steps in the cinema
Their objective ? Transform Charli’s notoriety into an empire, and it’s off to a good start! Her sister Dixi, a 19-year-old YouTuber known for her singing skills, joined TikTok. Marc, the father, has decided to give up his career to devote himself to those of his two daughters, who have already released a book, a record and a podcast where they tell their story. Charli also launched her film career by lending her voice to the animated film StarDog and TurboCat Nothing seems to be able to stop the rise of the teenager, who already made $ 4 million in 2019 …
Charli d’Amelio © INSTAGRAM CHARLIDAMELIO