Bella Hadid: the model resuscitates a cult brand from the 2000s thought to be buried

It’s a brand that we thought had been buried for years, and yet. Miss Sixty delighted many teenage girls and young women in the 1990s and 2000s. Founded in 1991, the Italian label was especially popular for its denim pieces, a staple of its collections. Against all expectations, Miss Sixty has just made her big comeback on the fashionsphere.

The forgotten Italian brand has just unveiled its brand new Spring-Summer 2021 campaign, and has chosen Bella Hadid as its muse. Who better than the iconic American model of Palestinian and Dutch origins to represent the collection? Always in the forefront of the trend, she likes to wear vintage pieces and revive nostalgic brands, designer or not. The 24-year-old posed to represent the line, during a series of photos captured by Hugo Comte.

Bella Hadid, perfect to play Miss Sixty

Sometimes posing in a car or sometimes on a chair, Bella Hadid embodies a ready-to-wear collection with a casual and minimalist style, in neutral and soft tones. The supermodel strikes a pose in denim pants of course, a simple tank top, an oversized blazer, a cardigan or even a top with puffed sleeves. All in the spirit of the 2000s which have been at the heart of the trend for several seasons.

Bella Hadid shared her new collaboration on her Instagram account, speaking: “I just signed my new contract as the face of Miss Sixty. I have so many vintage pieces that I have collected over the years and Can’t wait to put it all together! It’s a dream, I’m so excited to see what we’re going to do together in the future! ” On its own account, the label also highlighted its collaboration with the model, not without joy.

Bella Hadid © Instagram

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