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Ama’s: why Taylor Swift didn’t come for her prize

A week after the People’s Choice Awards, it was the turn of the American Music Awards. The evening was held this Sunday, November 22, in Los Angeles. Due to the health crisis, the ceremony took place in a small committee and without an audience, and of course respecting barrier gestures and social distancing. All the American celebrities of the moment were rewarded, and undoubtedly Taylor Swift emerged as the big winner of this 2020 edition, although she was not physically present.

Thanks to her fans and especially her indisputable talent, Taylor Swift won the most prestigious prize of the evening, namely that of Artist of the Year. The singer, who will be 31 on December 13, also received the Video of the Year award for her music video “Cardigan”, and the Pop / Rock Artist of the Year award. This anthology of rewards, the singer won thanks to her eighth album “Folklore”, released last July, less than a year before her last album “Lover”.

Touching thanks

Although she was not present at the ceremony, Taylor Swift spoke in a video, filmed from her recording studio, with a decoration of a zodiac carpet behind her. The young woman began with her thanks: “Thank you so much for all of this. It was an award voted on by the fans, so it means so much to me. You have all been wonderful throughout my career, but even more so this year. , while we are away. We haven’t been able to see each other in concert, but still I still feel connected to you through the music, “she explained. And to continue: “Your reaction to Folklore and all the ways in which you have honored this album, I love you so much and I am, really, lucky because of you.”

Take back control of your rights

Then Taylor Swift explained why she wasn’t at the Ama’s: “The reason I’m not here tonight is because I’m re-recording all my old music, in the studio. where we all originally recorded. So it’s really awesome, and I can’t wait for you to listen to everything. Have a nice evening, love you so much “. So why did Taylor Swift decide to re-record her first albums? She decided to redo everything in the studio, because the singer wants to become the owner of her masters, which belonged to her first record company. And for good reason, through its company Ithaca Holdings LLC, Scooter Braun sold the recordings of the artist’s first six albums to the company Shamrock Holdings. In battle for more than a year against the manager of Justin Bieber and Kanye West, the singer has therefore decided to reclaim her property. Shake it off Taylor.

Taylor Swift © Instagram

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